This is precisely the kind of story that makes the most emailed list of the bbc news website. It’s got everything, obsession and insecurity about size, snigger potential, the chance to laugh at a whole race of not so well endowed men, etc!

BBC NEWS | South Asia | Condoms ‘too big’ for Indian men

The study found that more than half of the men measured had penises that were shorter than international standards for condoms. It has led to a call for condoms of mixed sizes to be made more widely available in India. The two-year study was carried out by the Indian Council of Medical Research. Over 1,200 volunteers from the length and breadth of the country had their penises measured precisely, down to the last millimetre.

The story does everything except tell you what the average length was and what the average condom length is, I guess they wanted to spare the blushes.

But this is the priceless part of the article…

But Indian men need not be concerned about measuring up internationally according to Sunil Mehra, the former editor of the Indian version of the men’s magazine Maxim. “It’s not size, it’s what you do with it that matters,” he said. From our population, the evidence is Indians are doing pretty well.

No, really! You don’t say!

All joking aside, an ill fitting condom is buzz kill, and a disincentive for men to use it. But isn’t girth more important than length? A condom that’s too long does not tear or slip off as long as it fits otherwise, it is a condom that is too tight that will tear. This article mentions a failure rate of 20%, but is that really length related? After all, latex is affected by heat and humidity, especially if the seals are broken. I don’t know. But vending machines are the way to go, as well as “fitted” prophylactics. After all, when you buy a pair of jeans, it is waist and length, right!